Will is the co-founder of Cocoon, a start up aiming to decarbonise two heavily emitting foundation industries. Steel and cement. Previously, Will read for a PhD at the University of Cambridge, and during that time published papers on large scale carbon removal technologies, tracing carbon in natural systems and utilizing industrial waste streams for decarbonisation. Will joined HAX with Cocoon in Nov '23, and during the 6 months in NJ developed POC prototypes and closed a successful funding round. Cocoon and Will are now based in London, working toward deploying a demonstrator plant for their technology.